Passport International Beerfest by Heineken Malaysia

Passport International Beerfest
Passport International Beerfest by Heineken Malaysia


Forget Oktoberfest - Heineken Malaysia Berhad is upping the local drinking scene by bringing in an international beer and cider experience this year.

Heineken Malaysia Berhad recently introduced a brand new initiative - the Passport International Beerfest that was held extravagantly in TREC KL. The event was an all-out celebration of Heineken Malaysia's complete range of beers and ciders from the Netherlands, Germany, Ireland, England, and the whole of Asia, with a chance to bring to life the cultures behind each of them. The event was additionally equipped with a virtual reality globe simulator which provided a digital experience to the discerning drinkers to explore different countries while sipping the fresh brews.

Passport International Beerfest by Heineken Malaysia

Many exciting activities were lined up for the event, including a percussionist band, dance performances, magic shows, stilt walkers, and Irish models marching the event grounds. Festival-goers were invited to participate in stage games to bring home attractive prizes, while getting to bring home a set of six limited edition Passport International Beerfest collectible mugs as memorabilia.

This event marks the start of the campaign.
To learn more about the Passport International Beerfest, click here.

Passport International Beerfest
Heineken MY | Facebook


Heineken Malaysia
TREC KL
Heineken Malaysia
Passport International Beerfest by Heineken Malaysia

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