Carlsberg Digital Football League: The Ultimate Online Football Championship

Ah, the electric energy of the crowd, the relentless pursuit of victory, the pure passion for the beautiful game! It reaches its crescendo with Carlsberg’s cutting-edge Digital Football League.

Under the dazzling banner of the #BestWithCarlsberg campaign, we tap into an exhilarating personal journey. Carlsberg isn't merely a beer; it's a living, breathing part of football culture itself, offering you a glittering chance to showcase your prowess, claim unrivalled bragging rights, and perhaps secure a dream journey to the legendary Anfield. Let's delve into how Carlsberg is transforming the essence of football fandom.

Table of Content
  1. #BestWithCarlsberg Campaign
  2. Patrik Berger & Vladimír Šmicer in Malaysia
  3. Contest & Cash Prizes
  4. VIP Football Experience in Anfield
  5. How to Enter Contest
  6. About Carlsberg Malaysia

Patrik Berger
Football legends Patrik Berger and Vladimír Šmicer enjoying their time in Malaysia, bringing their star power and passion for the game to fans around the world.

Carlsberg Digital Football League: The Ultimate Online Football Championship

#BestWithCarlsberg Campaign

Imagine entering a world where your football savvy and your knack for digital gaming could transport you straight to one of the UK’s most sacred turfs. With the inception of its inaugural Digital Football League, Carlsberger has fused modern digital gaming excitement with the timeless charm of football. Here’s the play-by-play:
  1. Ease of Play: Entry is as easy as enjoying a pint and tapping a button—available nationwide in bars and supermarkets.
  2. Daily Updates: The exhilaration never dims, with each day ushering in fresh challenges to conquer.
  3. Exclusive Prizes: From alluring cash bonuses to coveted collectables.

#BestWithCarlsberg heats up the football season with its thrilling new initiative, crafted to honor and celebrate the game's most ardent fans. Carlsberg, a name deeply intertwined with the spirit of football, is elevating fans to the center stage with the launch of its pioneering Digital Football Nike League.

This dynamic platform offers enthusiasts a unique chance to display their prowess, claim supremacy, and win extraordinary rewards. Enveloped under the #BestWithCarlsberg campaign, this league heralds a grand celebration of football and the unwavering spirit of its followers, capped with an extravagant, all-expenses-paid Liverpool FC experience at Anfield, valued at RM50,000!

Patrik Berger & Vladimír Šmicer in Malaysia

In the run-up to this grand affair, Carlsberg Malaysia set the stage with an exclusive meet-and-greet at the Tropicana Golf and Country Resort on June 19. The event starred football luminaries Patrik Berger and Vladimír Šmicer, offering a taste of the legend-infused journey to Liverpool.

These celebrated icons engaged with fans, sharing their stories and igniting dreams for the upcoming football talents. Attendees had the unique opportunity to catch a live match alongside these Anfield giants, rounding off a truly immersive #BestWithCarlsberg encounter.

Patrik Berger and Vladimír Šmicer
Football legends Patrik Berger and Vladimír Šmicer engaging with enthusiastic fans in Malaysia.

Stefano Clini, Carlsberg Malaysia's Managing Director, expressed his enthusiasm, "We're thrilled to introduce the Carlsberg Digital Football League to our passionate fans. This league transcends mere competition for prizes; it's a celebration of our shared football passion and a journey to create unforgettable #BestWithCarlsberg moments.

With outstanding prizes, daily leaderboard challenges, and iconic meet-and-greet events, we're dedicated to offering the ultimate football experience."

Contest & Cash Prizes

Until the end of July, football zealots can dive into the fervour at over 40 locations across the nation. It's a battle of skill and passion as contenders vie for supremacy on the constantly updating leaderboard. The top 8 aces will claim fantastic cash rewards and exclusive football memorabilia, with the top prize of RM10,000, the runner-up receiving RM5,000, and five third-place victors each earning RM1,000. Additionally, all participants will take home exclusive football gear as a memento of their adventure.

VIP Football Experience in Anfield

The crowning glory awaits the ultimate champion - an all-expenses-paid journey for two to Liverpool FC, a dream valued at RM50,000. The victors will indulge in flights and accommodation to Liverpool, UK, coupled with a VIP experience in the Carlsberg Lounge at Anfield, immersing themselves in the electrifying essence of one of the globe's most historic football venues and watching the Reds in action.

Anfield football stadium
The ultimate champion wins an all-expenses-paid trip to Liverpool FC worth RM50,000, including flights, accommodation, and a VIP experience at Anfield's Carlsberg Lounge to watch the Reds in action.

How to Enter Contest

To enter this riveting contest, shoppers can pick up two six-pack cans of Carlsberg Danish Pilsner or Carlsberg Smooth Draught at selected super and hypermarkets for a single game entry. Alternatively, visiting a favorite bar or pub offers two game entries with a purchase of RM150 in Carlsberg Danish Pilsner or Carlsberg Smooth Draught. This league is set to be a game-changer, offering both seasoned aficionados and devoted fans alike a whirlwind of thrills, excitement, and moments to remember.

Feeling bold enough to toss your cap—or football scarf—into the ring? Here's your game plan:
  1. Grab a Pint: Secure your spot by purchasing select Carlsberg products.
  2. Play the Game: Dive into the league through digital platforms available at your nearby pub or supermarket.
  3. Lead the Board: Dominate the leaderboard to etch your name in the annals of football glory.

Are you ready to rise to the occasion, compete with vigour, and perhaps even cheer from the stands of Anfield? Let Carlsberg take you from your local pub to the grandeur of the global stage. Join the league, and let each match be a voyage where dreams rush towards reality.

Mark your calendar for a #BestWithCarlsberg moment, and visit for more details on the campaign. Don't forget to ‘Like’ and ‘Follow’ @CarlsbergMY on Facebook and Instagram for the latest updates and giveaways.

About Carlsberg Malaysia

Immerse yourself in the dynamic world of Carlsberg Malaysia Group, a beacon of brewing excellence since its inception in December 1969. As you explore the vibrant tapestry of Malaysia and Singapore, Carlsberg offers you more than just a taste journey; it introduces you to a legacy interwoven with pioneering spirits and regional distinction through exports and a strategic stake in a brewery in Sri Lanka.

With Carlsberg, you're not just sipping on Probably the Best Beer in The World, such as the Carlsberg Danish Pilsner, Carlsberg Smooth Draught, and the distinctive Carlsberg Special Brew. You're embracing a global portfolio that includes the refined elegance of France’s 1664 BRUT, 1664 Blanc, and 1664 Rosé, Japan's first beer Sapporo Premium Beer, Europe's favourite cider Somersby, the British-inspired Connor’s Stout Porter, the awarded Brooklyn Brewery from the US, and Tuborg Strong, along with beloved local brands like SKOL, Royal Stout, and Nutrimalt.

Visit and embark on this unparalleled journey.


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