Panasonic LUMIX S9 Review: Compact Full-Frame Mirrorless Cameras

Panasonic proudly introduces the LUMIX S9, a technological marvel in the realm of compact full-frame mirrorless cameras. Unveiled in Kuala Lumpur under the bright morning sun of May, the LUMIX S9 isn't merely the latest addition to the camera world; it represents a forward leap in imaging technology.

With its sleek design and a host of cutting-edge features, the LUMIX S9 stands as a testament to Panasonic's commitment to innovation and excellence in photography.

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Panasonic LUMIX S9 Review: Compact Full-Frame Mirrorless Cameras

Panasonic LUMIX S9 Review: Compact Full-Frame Mirrorless Cameras

New Panasonic Compact Camera

Imagine holding the essence of the night sky or the first blush of dawn in your hands. The LUMIX S9 is presented in shades that speak volumes - Jet Black, Crimson Red, Dark Olive, and Dark Silver, each evoking a story, a mood, a moment.

At a mere touch over 400 grams, it’s as if you’re holding a breath of air, yet within lies a robust 24.2-megapixel full-frame CMOS sensor, ready to capture the world in unparalleled clarity.

Lumix S9
The newly launched Panasonic Lumix S9 Full Frame Mirrorless Camera

LUMIX S9 Features & Specifications

The Lumix S9 heralds a revolutionary compact design within the LUMIX S Series, merging portability with high-fidelity imaging. Weighing just around 403g (0.89 lb), this marvel of engineering doesn't compromise on performance, boasting a full-frame CMOS sensor with approximately 24.2 megapixels and the latest in image processing engines.

The introduction of improved real-time recognition AF employing Phase Detection Auto-Focus (PDAF) ensures subjects are tracked with unprecedented precision. The S9 goes beyond, featuring industry-leading 5-axis Dual I.S.2 stabilisation technology, offering up to 6.5 stops*4 of shake reduction, alongside Active I.S. and perspective distortion correction for dramatically stable footage, even on the move.

Additionally, the camera introduces MP4 Lite, an Open Gate video mode optimised for smartphones, and a free-angle rear screen, elevating flexibility in shooting from all conceivable angles.

What Sets the LUMIX S9 Apart

The LUMIX S9 is a marvel of precision. Its Phase Detection Auto-Focus and Active I.S. hedge against the blur of movement, ensuring your subject remains crisply in focus, whether you’re capturing the vibrant chaos of a market in Marrakesh or the serene movement of clouds over the Scottish Highlands. The real time LUT function, a feature as innovative as it is intuitive, allows you to apply your colouring touch directly in-camera, turning each shot into a masterpiece with the simple press of a button.

The introduction of the LUMIX Lab app transforms the S9 from a camera into a creative companion. Sharing your latest masterpiece or fine-tuning your captures becomes an extension of the moment, not an interruption. And with the unveiling of the MP4 Lite format, your stories are ready to be woven into the fabric of social media with minimal fuss and maximised flair.

Capture, Connect, Create: The LUMIX Lab App

Imagine sipping a fragrant cup of chai in the shadow of the Taj Mahal, capturing its imposing beauty at dawn. Now, with the LUMIX Lab app, that same inspiringly edited piece can be shared with the world before the cup cools. Custom LUTs transform your vision into reality directly on your smartphone. With accelerated data sharing, your adventure becomes everyone's story, seamlessly and instantly.

The LUMIX Lab facilitates uncomplicated, high-speed photo and video transfers to smartphones. This app empowers users to craft and upload original LUT files directly from their phones to the camera, unlocking unparalleled personalisation in colour expression and easy access to a community of creators’ LUTs. Editing MP4 Lite video files for social media becomes a breeze, ensuring your content stands out.

Moreover, the camera's real time LUT functionality opens up extensive creative possibilities, allowing for the in-camera loading of fully customisable LUT colour files. With a dedicated LUT button, quick access to LUT settings is at your fingertips, further enhanced by new features such as opacity control and grain effect, for up to two LUT files applied simultaneously, pushing the boundaries of creative expression.

LUMIX S 26mm F8 & 18-40mm F4.5-6.3 Lenses

Complementing the S9, Panasonic introduces the S-R26 lens and the forthcoming 18-40mm zoom lens. The S-R26 is the epitome of spontaneity with its pancake design, ideal for capturing life unplanned, while the versatility of the 18-40mm lens promises quality across landscapes and portraits alike.

Promotion & Where to Buy

The anticipation of owning the LUMIX S9 is matched only by the exclusive offers awaiting early adopters. Pre-orders are sweetened with trifles like a SmallRig L-Shape Handle, an additional battery pack, and a 64GB SanDisk Extreme Pro SD Card, turning the wait into a preamble of the adventures to come.

Echoing the sentiments of Panasonic's Deputy Managing Director, Takahiro Oyama, the LUMIX S9 is more than a camera; it's your passport to storytelling, an extension of your eye, ready to explore the unseen, to capture the untold.

Panasonic Malaysia Sdn Bhd
From left to right; Eric Yap, Head of Consumer Business, Shriyo Marketing; Michael Teh, Managing Director of Shriyo Marketing; Takahiro Oyama, Deputy Managing Director, Panasonic Appliance.

About Panasonic Malaysia

Since its inception in 1918, the Panasonic Group has evolved into a global frontrunner, pioneering cutting-edge technologies and solutions across a spectrum of sectors, including consumer electronics, housing, automotive, industry, communications, and energy.

Embracing a new operational structure from April 1, 2022, the group transitioned to an operating company system, with the establishment of Panasonic Holdings Corporation at its helm, guiding eight subsidiary companies. This strategic realignment propelled the group to achieve consolidated net sales of 8,496.4 billion yen by the end of March 31, 2024. Discover the extensive innovations and contributions of the Panasonic Group by visiting their website at Panasonic Global.

The LUMIX S9 by Panasonic is not merely a step into the future of photography; it's a giant leap into the heart of creation itself. For those among us who view the world as an endless canvas of experiences waiting to be captured, shared, and cherished, the LUMIX S9 invites you to embark on a journey where the boundaries of creativity are as vast as the horizons we yearn to explore.


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